Under Armour’s vision is to inspire you with performance solutions you never knew you needed and can’t imagine living without.
From product launches and ground-breaking campaigns to key partnerships and big bets that propelled the Brand forward, these are the moments that made us who we are.
We see sustainability challenges as opportunities to think beyond conventions and break traditional boundaries in our engineering and use of materials; our dyes, finishes, and printing; our product development, and elsewhere.
ELASTOMERIC HARD YARNS
In 2014, we challenged ourselves to continue leading the industry by reducing our dependence on elastane. Elastane provides stretch, but it holds moisture and increases odor problems; requires more energy by increasing dry time; wears out faster; and makes many fabrics difficult or impossible to recycle. Our new thread texturing techniques and polymer developments eliminated the need for elastane: those products perform better, last even longer—and can be completely recyclable. This innovation is revolutionary not just for us—it’s a future game-changer for the entire athletic apparel industry at a scale we haven’t seen elsewhere. We continue to challenge ourselves to engineer more materials that are 100% recyclable